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Jake Hicks

Having been a freelance photographer for over a decade, I have been fortunate enough to be involved with some very varied and influential clients. They have chosen me to represent their companies image and ideals because my work is always about ensuring a progressive aesthetic to any given campaign, with my results always standing out for the right reasons.

I wouldn’t say I was always interested in photography from a young age but I do remember my Dad trying to teach me how to use his old Olympus OM-1. He would explain how to balance the shutter speed with the aperture to achieve the correct exposures but this was really more practical knowledge of how to capture a scene, nothing arty. It wasn’t until I got to college and had failed everything else that I found my love for the craft. I have been extremely lucky with my education, I have been taught by so many incredibly passionate photographers who really encouraged me to experiment with it, this is something that I have never lost and even in this sometimes clinical digital age I still always like to experiment. For me photography is about creating something visually engaging and unique. I’m not happy with simply recording what I see in front of me.

This is a really awkward question for me as I get asked it all the time and I honestly don’t have an answer. I know every other tog has a list of sensational and outstanding legends from their past that has inspired them, but I personally don’t have that. Sure I love a lot of other work and I’m sure that it makes a subconscious impression on me but I’ll be inspired on how a light falls across a widow ledge or how the colour of a car changes at night under different lighting conditions. I guess my brain just works a little differently but as I mentioned before, my shoots are inspired by a need to come up with something new so I look at avenues outside of photography for that spark.

Photography for me has always been about creating, playing with new ideas and pushing the medium that straddles the line between art and photography. If I can do that as a job then I’d be a fool not to be happy with it.

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